Vitana Inc Co. (Vitana)


Vitana Industrial Group is the first producer of biscuits and industrial bread and also the first holder of food standard certificate in Iran.


CEO: Mohammadreza Fakhreddini
Industry: Food and Beverage
Location: Abyek County, Qazvin Province, Iran


Vitana Co. History

Vitana Industrial Group was founded in 1959 by Reza Tehranchi. Following the example of world-renowned brands, he imported the Madar biscuit production line from Germany and England in 1956, thus launching the first biscuit and industrial bread manufacturing company in Iran. Vitana brand is also the first company to include the expiration date on its products, thus taking its first steps on the path of health-orientedness, and now it has a health-oriented industry certificate from the National Health-oriented Industry Festival. Vitana Company is also the first company to have a standard certificate in food. In recent years, Vitana Company has been selected by its customers as a popular brand. This brand now has a brand portfolio (Vitana, Madar, Nika, Tivica, Panico, Lucky, Delato) that includes a range of products.